Thursday, 20 October 2011

Tags for bookfair/pop up shop

I bought this satin green card for my tags, however I quickly found that they would not stick to the white handmade paper I had used for the embossed side. 
To be fair I found that I preferred the appearance of the tags when white with just the black vinyl cut out stuck directly onto the back so this didn't become a major issue.








Wednesday, 19 October 2011

MY BRIEFS

BREIEF 1) "OLYMPICNIC" 
Promote the soon to be completed olympic park surrounding the new olympic stadium.
Deliverables include a picnicking set, promotional tube map and website.

BRIEF 2) BOOK FAIR//POP UP SHOP (live)
Design and develop a range of products for the book fair, pop up shop and possibly LS6 craft fair.
Deliverables include a range of products which will be branded and an online shop.

BRIEF 3) HYDE PARK SOCIAL CLUB (live)
Weekly projects designing various elements for the club - expanded into a full re-brand.

BRIEF 4) FASHION COLLABORATION (live)
Branding and illustration for a fashion stylist - collaboration with Dutch (and stylist).

BRIEF 5) YCN brief - undecided

Additional briefs :

6) Design for voluenteering poster design brief
7) Book illustration brief
8) Christmas jumper design
9) Typeface revival 

Embossing/de-bossing tags

I used the laser cut template I made to emboss/deboss for the first time in the print room.







I was surprised at how quick it was to do and how much crisper the results were in comparison with hand embossing.





Tuesday, 18 October 2011

To do.....


panda illustration

developing other designs for 'ponya' brand to be completed for pop up shop following feedback from the book fair.

pizza menu designs

I have started work on designing the layout of the menu/advert to see how I can apply my logo to it...


I think that the black is too harsh but the textured logo is almost too subtle....




Experimenting with type - I have gone for a clean cut sans serif font - Futura condensed. I have used this font in all of my work for the social so far and I like that element of consistency. It makes my designs relate to each other which works for the social and for my own reputation as a designer.



I am keen to use image in some way with this design as it is highly appropriate....



I dont like the filling - I think it is too cartoon-like but I think that the darkened texture works well.





Experimentation with a pizza slice - I want to achieve a collage effect to make the image less flat....







I'm pleased with the  result although I think a slimmer slice would fit the format and the composition better...





I think that these multiple slices work really well....



.....particularly with the addition of the text.



I think that the logo makes more sense now and could definitely be integrated as part of the design.


I think it adds a more professional touch to the design and an identity for the pizza's at the social.



More experimentation with layout - 
I think that this design works well as a cover for a menu.....


...but when the text is applied it becomes too fussy and confusing.




One idea I like from my research into logo's recently was the ribbon banner.
I created one in illustrator and then applied it to the posters....




Again, I think this would work really well as menu cover....


...but I'm unsure about the overall design as a menu.




I think that this is the most succesfull layout so far, although I like the injection of colour that the blue ribbon brought. More experimentation tomorrow....


Other promotional ideas for the social.... 
POSTERS - around the club to direct people to the menu's on the bar.
BUNTING - based on pizza slice designs to be displayed in the club as part of the promotion.