Design sheets

Defining my deliverables for the Ponya brief

I have defined my deliverables for this brief to be:
-Website/online shop selling a range of Ponya products and raising awareness about how to help save pandas from extinction
-Five panda illustrations applied to a range of products
-Tote bags, christmas cards, post cards and wrapping paper (screen/digital print)
-Swingtags, stickers etc (branding elements)
-Mock ups for a range of other products including stationary, home ware, apparel and accessories.

Fedrigoni design sheets

I have got stuck into my Fedrigoni brief today defining target audience, themes, styles and the exact processes I am going to use. At this stage I have decided to promote the 'Imaginative colours' by Fedrigoni by way of a series of typographically driven illustrations using paper engineering as my medium. These will be photographed and presented as a promotional publication. The theme of the illustrations is imagination - I intend to inspire as well as inform - as the target audience is primarily graphic designers in the fields of high end fashion and publishing. I have been researching all morning and I feel confident that no one has done quite the same for Fedrigoni, but I think that my work could easily look like an imitation of a number of paper cut designers and artists which is my main concern. For this reason I am trying to incorporate more than one style of paper based illustration - at least until I have found a style that I think I work well with.
In terms of working with Fedrigoni's stock, I have found a good solution. I researched Rob Ryans practice methods and was surprised to find that he cuts all his designs (by hand usually) on white card then spray paints it later. Provided I can source spray cans of the correct colours to imitate the paper samples I have, this will be a fantastic solution to otherwise having to source similar coloured stock. The other up side to this, is that I could laser cut my designs - as i can spray them afterwards so the dirty burn marks wont matter- and this will save a huge amount of labour time as well as getting a more polished professional result.