Store graphics mock ups and website banners

As part of my mock ups I have made two web banners for the Waitrose grocery website as well as a recipe page and put the products into context on a product page.

Physical mock ups for Waitrose Picnic brief

Nets....

Matt card:

Stickers :

As well as the range of four food packaging pieces I am making a mock up of a tote shopping bag - I have decided to use heat transfer paper to save time (rather than screen print), but I have cut out all of the elements of the design to avoid the white boarder that is left by the transfer paper if this is not done.

Packaging mock ups

I have been experimenting with potential packaging designs for a small range of products that would actually be branded with  'Waitrose Picnic' such as 'mini' foods. I think that these mock ups are relatively succesful although I would like to make up the packaging for perhaps two or three of these designs so that I could take some high quality photographs for my boards to help better illustrate how this would be applied....

Sticker designs and mock ups

This is my design for stickers that would be used across the store in Waitrose to indicate products that are related to picnicking and are part of a 3 for 2 promotion. I used the gingham and the doily shape as well as the same two typefaces used across the recipe cards to ensure consistency across the whole picnic promotion. I chose a circular sticker as this is one of the least invasive shapes to place on products that already have significant information on the packaging informing the consumer about the product.

First few product mock ups