Foiling experiments

Chris has been working on the layout for the publication, calendar, invite certificate and tickets for our Fedrigoni brief. We have been meeting each day and discussing the progress of our work so that we are both on the same page about what our final product is going to look like. Today Chris gave me some of the designs for me to experiment with foiling. Most of the designs I can get away with using the laser jet printer in the mac suite but I will have to prepare a screen for the cover of the pack that will contain most of these elements as it is larger than A3. We have chosen to use foiling as it will hopefully give the designs a high-end, print process heavy feel which is relevant to our target audience.

Experimentation with illustrations....

Logo development

I have been working on the logo for my Olympicnic brief. I have been experimenting with white blue and red as the colour palette as I felt that my initial idea of using all of the olympic colours wasn't working. I think that blue red and white convey patriotism as they are the Team GB olympic colours. 

I created some patterns using these colours to combine with an illustration of a picnic set.

I wanted to highlight areas of the design with this pattern

Experimentation with pattern and flat colours as well....

After some experimentation I think that this is the best balance of flat colour and pattern.

Samples of the plaid patterns I created....

Experiment with the plaid pattern applied to the design :

Second plaid sample :

Second plaid sample applied to illustration....

I used a box to help me rearrange the elements of the illustration so that it works better as a composition. 

I am not satisfied with this composition entirely, but I am using it as a rough guide as to how my finished logo will look. I intend to add in the other elements that I have drawn.

I have started to experiment with type to accompany the image. Due to the hand rendered asthertic of the illustration I think that a non-hand drawn font would balance the aestheitc.

Here are my experiments :

                             

I have mainly looked at british fonts - Futura and Gil sans to mimic type associated with London. I think that these cleaner sans serif fonts work better with the style of illustration.