Sticker designs and mock ups

This is my design for stickers that would be used across the store in Waitrose to indicate products that are related to picnicking and are part of a 3 for 2 promotion. I used the gingham and the doily shape as well as the same two typefaces used across the recipe cards to ensure consistency across the whole picnic promotion. I chose a circular sticker as this is one of the least invasive shapes to place on products that already have significant information on the packaging informing the consumer about the product.