I have started work on designing the layout of the menu/advert to see how I can apply my logo to it...
I think that the black is too harsh but the textured logo is almost too subtle....
Experimenting with type - I have gone for a clean cut sans serif font - Futura condensed. I have used this font in all of my work for the social so far and I like that element of consistency. It makes my designs relate to each other which works for the social and for my own reputation as a designer.
I am keen to use image in some way with this design as it is highly appropriate....
I dont like the filling - I think it is too cartoon-like but I think that the darkened texture works well.
Experimentation with a pizza slice - I want to achieve a collage effect to make the image less flat....
I'm pleased with the result although I think a slimmer slice would fit the format and the composition better...
I think that these multiple slices work really well....
.....particularly with the addition of the text.
I think that the logo makes more sense now and could definitely be integrated as part of the design.
I think it adds a more professional touch to the design and an identity for the pizza's at the social.
More experimentation with layout -
I think that this design works well as a cover for a menu.....
...but when the text is applied it becomes too fussy and confusing.
One idea I like from my research into logo's recently was the ribbon banner.
I created one in illustrator and then applied it to the posters....
Again, I think this would work really well as menu cover....
...but I'm unsure about the overall design as a menu.
I think that this is the most succesfull layout so far, although I like the injection of colour that the blue ribbon brought. More experimentation tomorrow....
Other promotional ideas for the social....
POSTERS - around the club to direct people to the menu's on the bar.
BUNTING - based on pizza slice designs to be displayed in the club as part of the promotion.
No comments:
Post a Comment