I have decided to design a logo for the 'hyde park social pizza's' - mainly just for aesthetics but also to use as an opportunity to incorporate a bit of branding into this brief.
I found this vintage pizza sign and I really love the type. I am going to try and trace it and bring it back to life in my own design.
Experimentation :
I have been researching logo's that I like, and one theme I like is mimicking the shape of pizza with a circular design.
I don't think this particular design has worked in the way I had hoped for....
I think that this shape I have created reflects the shape of a pizza moreso....
I dont think that this type works very well with this design. I also think it looks a little cheap at the moment. I think that texture could overcome this issue.
Experimentation with circular forms....
This type 'Hot Pizza' gives more of the aesthetic I was aiming for.
Experimentation....
I want to incorporate the name of the social within the logo...
I think that 'available here' is too much type within the logo.
I have edited the ligatures to be more fluent which I think is a lot easier on the eye.
I have started to play with the textures I found to soften the logo. I think this works well but is a little faint at the moment.
Gingham doesn't work at all.... the text has become illegible.
Not happy with the logo yet but I'm getting closer to the aesthetic that I want.
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