After feeling really dipleased with my poster designs for the Saltaire brewery trip (my first Hyde Park Social brief), I have decided to completely start again with the design. I really like Futura condensed at the moment and I think its a very readable font - and works well to deliver a message clearly which is ultimately the most important aspect of this poster.
I have decided to use a high res image of the brewery that I found. None of the images I have found are particularly attractive and I have no time to take a trip there to photography it better, so I think that this is the only solution. This way I manage to use the Saltaire logo and image without having to feature it largely in the design, as aesthetically I think it is really unattractive.
I have been experimenting with coloured shapes to bring the poster to life and inject some colour into the design.
I have added this bit of copy 'Hyde Park Social presents' to link both the design (italic text at top of layout) and the content (this is the top line of another Social poster I am currently designing). I want there to be some element of continuity between my designs so that gradually they become associated with the identity of the social.
Experimentation with colours of the Saltaire Brewery logo.
I just dont think that these colours work nearly as well as the others.
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