its not what you look at.....

I have been working on a design for a same colour cutout. The idea is to create a more subtle message. I experimented with a variety of fonts but I felt that Futura condensed light worked the best as it still works and reads comprehensively when the counters are removed. After some consideration I decided that the quote 'It's not what you look at that matters, its what you see' works better in terms of concept as it suits the subtlety of the aesthetic. I think that it could work well landscape to go across a double page spread in the publication.